In my industry (not publishing... that's my passion industry. The one that pays the bills is government work. Where Powerpoint briefs are king.)... let me start again. In my industry, people suffer from an unfortunate tendency toward hyperbole. So the word "Ultimate" is often not ultimate enough. Sometimes certain folks feel that a little something extra might be needed to give their point a little more 'oomph.' And they use the word "penultimate."But what does penultimate really mean? Do you know?[os-widget path="/evidentink/ultimate-versus-penultimate" of="evidentink"]