In this engaging conversation, Nancy Smay interviews bestselling author Kristan Higgins, exploring her journey from aspiring writer to successful novelist. Kristan shares her experiences in the publishing industry, her writing process, and the evolution of her work from romance to women's fiction. The discussion also delves into the importance of social media in connecting with readers and building a successful author brand. In this engaging conversation, Kristan and Nancy delve into the multifaceted world of writing, exploring the challenges authors face in balancing authenticity with branding, the importance of personal voice, and the necessity of thorough research when tackling sensitive topics. They discuss the evolving landscape of social media and its impact on authors, the significance of maintaining passion for writing amidst industry pressures, and the future of publishing in the age of AI. Kristan shares her personal experiences and insights, emphasizing the importance of listening to others' stories and the value of self-care in the writing process.